App UberSocial for Twitter Updates to 1.350 – Includes Facebook Integration

UberSocial for Twitter Updates to 1.350 â€" Includes Facebook Integration The very popular Twitter app, UberSocial, has been updated to version 1.350, which brings deep Facebook integration. Some of the new features and bug fixes include: Initial integration of your Facebook newsfeed, post,  page, profile and picture viewing Facebook likes and comments New icons and refreshed colors and generally cleaned up the UI Reformatted trending topics for better readability Fixed refreshes based on email notifications from Twitter Added ‘bubble help’ to the Tweet composer Fixed bug with background images with installable themes getting scrambled on newer devices

You can download the new UberSocial in BlackBerry App World here. Or, from the UberSocial website here.

App RIM Invites Developers to BlackBerry 10 Jam Conference in May

RIM Invites Developers to BlackBerry 10 Jam Conference in May Alongside this year’s BlackBerry World, RIM invites developers to join them for the BlackBerry 10 Jam. The BlackBerry 10 Jam, which is a conference dedicated to providing the BlackBerry developer community with insights on the BlackBerry 10 platform; its strengths, the vision, and how developers can make applications that stand out, as well as drive usability and loyalty, will take place May 1 â€" 3 at the Hilton Orlando Bonnet Creek in Orlando, FL.

The purpose of the BlackBerry 10 Jam is to show developers how BlackBerry 10 will be influential. Developers can take part in instructor-led labs, information sessions and more. Sessions and labs will be dedicated to:

BlackBerry® Native SDK â€" a C/C++ environment with support for open source libraries HTML5+BlackBerry® WebWorksâ„¢ â€" HTML5 tools with an added layer for app enhancement through BlackBerry WebWorks Adobe® Flash® â€" The AIR® SDK for BlackBerry allows developers to build apps with Flash+AIR tools Android â€" the BlackBerry Runtime for Android Apps will run applications that have been packaged from APK files to BAR files and submitted to BlackBerry App Worldâ„¢

To register for the BlackBerry 10 Jam conference, visit www.blackberryjamconference.com/registration

App Indy Film Company Hand Hammered Releases “It’s Not a Toy” BlackBerry Commercial

Indy Film Company Hand Hammered Releases “It’s Not a Toy” BlackBerry Commercial In the last few months, Research In Motion released a few new ‘Be Bold’ commercials. In one of the films, the script reads a now infamous line: “We need tools, not toys”. In lieu of that mantra, an independent film company, Hand Hammered Films, have put together a 30-second commercial called “It’s not a toy”. Here’s what the film director had to say about their commercial: We’d been thinking for quite some time that BlackBerry needed, and deserved, a new marketing strategy. Under market pressure, RIM got sucked into positioning BlackBerry as something it’s notâ€"another phone toy. Rather than trying to have it both ways (i.e. “we’re like all the other smartphones, only better”), RIM should aggressively embrace what makes BlackBerry different. They need to restore BlackBerry’s image as a serious, professional tool for people who mean business and get things done. Otherwise, RIM will continue competing with other toys, and inevitably lose market share (including their rapidly-fleeing base). And then we’ll all end up stuck with social toys instead of business tools.

We posted “It’s Not a Toy” just hours after RIM’s big management shake-up and right before their release of the latest BeBold ad series. We think their new ad campaign, “action, not distraction” and “tools, not toys,” is on the right track, but that they haven’t gone far enough. In our opinion, BlackBerry ads need to be stronger, edgier, more in-your-faceâ€"BOLDER, more EXCLUSIVE and DISCRIMINATING, to such an extent that if someone at a business meeting pulls out anything other than a BlackBerry, he or she should be ashamed. Tell consumers who are in it for “fun and games” to look elsewhere. People who mean business need real tools, not toys.

Check out the video below and let us know what you think. Is a BlackBerry only a tool and not a toy?

http://www.youtube.com/watch?v=1NrznrXiZO8

On a BlackBerry? Click here for mobile YouTube video