Research In Motion is betting big time on the loyalty of BlackBerry users. RIM is hoping their continued support will carry on into BlackBerry 10.One fan has put together a compelling video that expresses ‘BlackBerry Love’. Personally, I feel this video would certainly turn a lot of heads if it were aired on TV. Perhaps this type of catchy marketing is something RIM should utilize?Check out the video below and let us know if you think this commercial would be a good fit for national TV campaigns. On a BlackBerry? Click here for mobile YouTube videovia BerryReview
Thursday, September 20, 2012
âBlackBerry Loveâ is a RIMgasmic Commercial (NSFW) (September,2012)
RIM Teams up with Marmalade Giving Developers Free SDKs and PlayBooks (September,2012)
Do you want Marmalade? Â Not exactly the one you put on your toast, but the kind that helps you build cross-platform mobile games? Â RIM and Marmalade are teaming up to give developers a taste of Marmalade (no pun intended) on the BlackBerry platform! Â Qualified developers will receive a free indie licence of the Marmalade SDK and PlayBook as part of the deal. Â This is part of RIM’s ongoing efforts to attract developers to the BlackBerry 10 platform.Alec Saunders, Vice President of Developer Relations and Ecosystem for Research and Motion states, âThis offer showcases the power and flexibility of BlackBerry 10 for gaming. No other platform offers the same openness and flexibility as BlackBerry 10. Together with Marmalade, weâre working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform.âThe success of the BlackBerry platform will depend on the applications available to consumers at launch. Â By attracting developers to create apps for BlackBerry 10, RIM is working towards securing a spot for BlackBerry 10 in the race for the growing smartphone market.Check out the press release below for more info. RIM and Marmalade to offer developers free SDK Licences and a BlackBerry PlayBook Tablet
Participants Eligible to Receive over $700 in Free Goods to Help with Application DevelopmentLONDON, 19 September 2012: BlackBerry-maker Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Marmalade, makers of the worldâs most powerful cross-platform SDK, today announced a special offer that reinforces RIM and Marmaladeâs commitment to developers.The offer highlights BlackBerry® 10 as a powerful gaming platform as well as RIMâs dedication to open standards and platforms, and encourages Marmalade developers to bring their games and applications to the BlackBerry® PlayBook⢠and BlackBerry 10 platform. The offer means that all eligible mobile developers can experience the benefits of mobile app development using the Marmalade SDK targeting the BlackBerry platform.Initially available for a limited period, qualified developers who register will receive a Marmalade SDK license for the BlackBerry platform as well as a BlackBerry PlayBook tablet. Once the developer has published their app on the BlackBerry App World⢠storefront, they can unlock the full cross-platform power of the Marmalade SDK by upgrading to the Marmalade Indie licence for free*.Developers can leverage this offer to take advantage of the powerful gaming capabilities of the BlackBerry PlayBook as well as the first-to-market opportunity that the BlackBerry 10 platform presents. Then through the powerful Marmalade SDK developers can target other platforms. The Marmalade SDK also offers developers the option to develop natively with C/C++ or create hybrid apps in HTML5, targeting mobile devices as well as desktop and laptop computers.Harvey Elliott, Managing Director & COO, Marmalade said, âAt Marmalade, we are thrilled to help developers discover the power and agility of the BlackBerry 10 platform. We passionately believe that more platforms mean more possibilities, and this fantastic offer really makes that a reality for all indie developers. Develop a brilliant app for BlackBerry and then target other platforms later on.âThe offer is designed to attract world-class content to the BlackBerry 10 platform, while making it easy for developers to manage their content across multiple operating systems, and is expected to deliver thousands of new apps in the lead up to the launch of BlackBerry 10.Alec Saunders, Vice President of Developer Relations and Ecosystem at RIM said, âThis offer showcases the power and flexibility of BlackBerry 10 for gaming. No other platform offers the same openness and flexibility as BlackBerry 10. Together with Marmalade, weâre working to make it as easy as possible for mobile developers to bring their apps to the BlackBerry platform.âBlackBerry App World is one of the most profitable mobile app stores for developers, with more than 6 million applications downloaded every day. According to market analysis and strategy firm Vision Mobile, BlackBerry developers generate, on average, 4 percent more revenue per app per month than iOS developers and almost 40 percent more than Android developers.Developers can sign up now at http://madewithmarmalade.com/blackberry.*Or up to two Marmalade Licences per organisation. Offer subject to terms and conditions.
BlackBerry 10 L-Series Gets Early Teardown (September,2012)
Research In Motion’s BlackBerry 10 L-Series sure is getting the leak treat this month. So far we’ve seen some pretty compelling photos to know nearly everything about the device. Now, according to site BisVN, we get to see an early teardown of the L-Series. Here’s what they’ve said about it so far:Full capacitive touch-screen, we were informed that the keyboard version would most likely come out a month after.Dual core processor with an pristine ISP displayTwo colors: white + black. The white looks awesome, way better than the iPhone 5 which I am currently testing.Front camera with video chat feature like team view. Besides being able to see each other through the front camera, it can also show the screen of the person you are talking too.Camera with auto-focus can take pictures at the speed of 1shot/second, then you can choose the best one.Time view function. For 1 picture, it could save up to 10 facial expressions of any person, they you can scroll back and forth to view and choose the best one.There isn’t too much new information, but a more full teardown is said to happen soon. What else would you like to know about the internals of the BlackBerry 10 L-Series? Check out below for more photos.via CrackBerry