Many of us rely on BBM to perform our daily tasks. From teenagers to security professinals, RIM’s very famous messaging client has been a very important way of communicating with others. But as RIM’s stock went down a while back with the 3 day outage, some of its users moved to other platforms and so the number of BBM users decreased. Some worry that the popularity of the popular messaging tool will fade away.For a while now we’ve been hearing rumors about BBM possibily coming to other platforms, we even reported on some leaked screenshots of BBM supposedly running on Android. The project was unofficially called by RIM as “SMS 2.0″. WSJ says:Executives came up with a specific BBM strategy that aimed to open up RIM’s proprietary network to other smartphone markers and carriers and license BBM as a service that could be used on a wide variety of devices including iPhones and Android phones, according to these people. The project was unofficially called “SMS 2.0″ within the company, these people said.While some people within the company said this could be a good idea that would drive more users into BlackBerry and help make the company stay relevant, others thought this might encourage BlackBerry users to move on to another platform. There haven’t been more news on this project since.We do know that BlackBerry Messenger is still part of their plans since they have already said BBM will be in the upcoming BB10 platform, and the new BlackBerry Curve 9320 and 9220 have their own BBM dedicated key, but we don’t know what RIM holds for BBM’s future. What would you like to see next in BBM? Let us know in the comments below!via WSJ
Friday, May 25, 2012
RIM Halts ‘SMS 2.0′, Puts BBM on the Back-burner, says WSJ (May,2012)